Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Chen Yi Fish Soup
Project type
Brand Identity, Logo Design, Menu & Signboard Design
Tools
Adobe Illustrator, Adobe Photoshop
[Logo Design]
The brand name “Chen Yi” is a clever wordplay on the Chinese phrase “Cheng Yi” (诚意), meaning sincerity, with “陈”（Chen）replacing “诚“ （Cheng） to reflect the owner’s surname. This name signifies that each bowl of fish soup is prepared with the utmost sincerity and care.
The logo is a vibrant and heartfelt illustration of the owner proudly holding a fresh fish, symbolizing the authenticity and sincerity behind each dish. The design uses blue to represent freshness, reflecting the quality of the ingredients, while red symbolizes passion and trust, highlighting the owner's dedication to his craft. The cream colour serves as a neutral backdrop, bringing warmth and balance to the overall design.
